LASCIVIOUS

Established: 2004, London, UK
Founder: Chloe Hamblen
OWNER: NICHOLAS HARDY
Headquarters: CALIFORNIA

Lascivious is a luxury lingerie and activewear brand recognized for its bold, sculptural designs. With over

two decades of market presence, Lascivious has established a distinct identity blending sensual aesthetics

with luxury performance garments designed to be "worn to be seen."

Overview & Heritage

Website homepage for Lascivious, featuring a model in black lingerie surrounded by potted plants, with sections displaying various lingerie products and a promotional video.

Lascivious occupies the high-end, luxury niche, characterized by:

•Sculptural and directional lingerie designs

•High-fashion inspired activewear (ACTIVATED by Lascivious)

•Collaborative design approach with luxury materials (leather, latex)

•Editorial visibility through renowned photographers
- Mario TESTINO, MERT & MARCUS, Rankin, Szymon Brodziak

Brand Positioning & Aesthetic

Strengths & Opportunities

•Established Heritage: Strong brand equity since 2004 with a track record of celebrity endorsements (Rihanna, Annie Clark).

•Innovative Design: Known for unique sculptural aesthetics appealing to luxury consumers.

•Market Expansion: Potential to grow significantly in luxury activewear, a segment experiencing consistent growth.

•Strong Editorial Presence: Proven ability to attract high-profile campaigns and media attention.

A woman with dark, wet hair in black athletic wear poses on the floor in a low-light setting
A woman in a black mesh top and shorts, with plants in the background, and the text "ACTIVATED" in bold orange letters, part of a promotional image with a dark, vibrant color theme.
A woman in a black bikini walking out of the ocean on a beach with rocks and cloudy sky in the background.
A woman with blonde hair wearing black lingerie and a black jacket standing outdoors by a white door and wall, in sunlight.

Challenges & Mitigation Strategies

•Limited Visibility: Compared to peers like Agent Provocateur, strategic investment in targeted digital marketing and high-profile collaborations can rapidly increase brand recognition.

•Niche Scale: Expansion through selective retail partnerships and direct-to-consumer online strategies can enhance reach and profitability.

Strategic Recommendations for Growth

•Marketing Investment: Boost visibility through strategic influencer partnerships, editorial campaigns, and targeted digital ads.

•Distribution Channels: Expand selectively into premium boutiques, high-end department stores, and leverage luxury pop-up events.

•Activewear Expansion: Aggressively pursue growth in activewear lines, capitalizing on global athleisure trends and luxury performance apparel demand.

we believe investing in Lascivious represents an exceptional opportunity.
The brand's established luxury positioning, strong design ethos, and significant growth potential within activewear and luxury lingerie markets align perfectly with current revival trends. With targeted strategic investments, we foresee rapid market visibility enhancement and substantial valuation growth, making Lascivious an attractive prospect for investors aiming to capitalize on the thriving luxury fashion and activewear sectors.

Our Conclusion

THE GLOBAL LINGERIE MARKET IS EXPECTED TO HIT $325 BILLION BY 2025. - Kori Hale, Forbes.

THE GLOBAL ACTIVEWEAR MARKET IS PROJECTED TO REACH $677.26 BILLION BY 2030.- Grand View Research, Inc.

THE GLOBAL LINGERIE MARKET IS EXPECTED TO HIT $325 BILLION BY 2025. - Kori Hale, Forbes. THE GLOBAL ACTIVEWEAR MARKET IS PROJECTED TO REACH $677.26 BILLION BY 2030.- Grand View Research, Inc.